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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  3. Search engine results page - Wikipedia

    en.wikipedia.org/wiki/Search_engine_results_page

    The organic search results, queries, and advertisements are the three main components of the SERP, However, the SERP of major search engines, like Google, Yahoo!, Bing, and Sogou may include many different types of enhanced results (organic search, and sponsored) such as rich snippets, images, maps, definitions, answer boxes, videos or suggested search refinements.

  4. Discounted cumulative gain - Wikipedia

    en.wikipedia.org/wiki/Discounted_cumulative_gain

    Discounted cumulative gain (DCG) is a measure of ranking quality in information retrieval. It is often normalized so that it is comparable across queries, giving Normalized DCG (nDCG or NDCG). NDCG is often used to measure effectiveness of search engine algorithms and related applications. Using a graded relevance scale of documents in a search ...

  5. Microsoft Bing - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Bing

    Microsoft Bing, commonly referred to as Bing, is a search engine owned and operated by Microsoft. The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Search, and Live Search. Bing offers a broad spectrum of search services, encompassing web, video, image, and map search products, all ...

  6. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    Some engines suggest queries when the user is typing in the search box. A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks ...

  7. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The rank value indicates an importance of a particular page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself.

  8. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry.Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

  9. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    The more advertisers are willing to pay for clicks, the higher the ranking for advertising, which leads to higher traffic. [16] PPC comes at a cost. The higher position is likely to cost $5 for a given keyword, and $4.50 for a third location. A third advertiser earns 10% less than the top advertiser while reducing traffic by 50%. [16]

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