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For this reason it could be said that convergence reflects "an individual's desire for social approval" [10] from his interlocutor, and that the greater the individual's need for social approval, the more likely he or she is to converge. Besides attraction, other factors that "influence the intensity of this" need of approval and hence the ...
Social norms refers to the unwritten rules that govern social behavior. [6] These are customary standards for behavior that are widely shared by members of a culture. [6] In many cases, normative social influence serves to promote social cohesion. When a majority of group members conform to social norms, the group generally becomes more stable.
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice .
Normative social influence occurs when one conforms to be liked or accepted by the members of the group. This need of social approval and acceptance is part of our state of humans. [27] In addition to this, we know that when people do not conform with their group and therefore are deviants, they are less liked and even punished by the group. [39]
These people conform because group interpretations are generally more accurate than individual interpretations. Normative social influence is the desire to obtain social approval from others. Normative social influence occurs when one conforms to be accepted by members of a group, since the need to belong is in our human desire.
Identity and social approval are established by central values that reveal who we are and what we stand for. Individuals define and interpret situations based on their central values. An example would be attitudes toward a controversial political issue.
For example, it may be the case that among first-year graduate students, strong social norms exist around how many daily cups of coffee a student drinks. If the return curve in Figure 1 correctly displays the example social norm, we can see that if someone drinks 0 cups of coffee a day, the group strongly disapproves.
Social theories are analytical frameworks, or paradigms, that are used to study and interpret social phenomena. [1] A tool used by social scientists, social theories relate to historical debates over the validity and reliability of different methodologies (e.g. positivism and antipositivism), the primacy of either structure or agency, as well as the relationship between contingency and necessity.