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In-store communications is a touchpoint, which includes viewing in store posters, and seeing display goods, it is the communication between seller and buyer in the store environment. Third party touchpoints are elements such as word-of-mouth, which can be, defined as any conversation held in person or online discussing a specific brand.
A point of contact (POC) or single point of contact (SPOC) is a person or a department serving as the coordinator or focal point of information concerning an activity or program. A POC is used in many cases where information is time-sensitive and accuracy is important.
A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed.At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice for the customer (which may be a cash register printout), and indicates the options for the customer to make payment.
A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...
Business letters can have many types of content, for example to request direct information or action from another party, to order supplies from a supplier, to point out a mistake by the letter's recipient, to reply directly to a request, to apologize for a wrong, or to convey goodwill. A business letter is sometimes useful because it produces a ...
DEX (data exchange) is a format for collecting audit and event data from vending machines. DEX was introduced in the late 1980s by bottlers who provided product to vending machines. It was intended to improve auditing of vending machines, simplify inventory management. DEX records cash in/out, product movement and other audit data.
Point contacts may refer to: Contact breaker, a type of electrical switch; Point contact diode, a type of semiconductor diode; Point of contact, a person serving as the focal point of information concerning an activity; Point-contact transistor, the first type of solid-state electronic transistor ever constructed, in 1947