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A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
According to Newsweek, she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community." [9] She reached the one-million subscriber milestone in early 2016. [10] Westbrook primarily focuses on makeup and beauty reviews, tips, and tutorials. [11]
She then began searching YouTube for tutorials to recreate the look and was inspired to begin creating her own. [10] [11] After uploading videos for about two years, she enrolled in makeup coursework at B Academy in Amsterdam. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist. [10]
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The videos include tutorials and reviews of various beauty products. The Chapman sisters are also currently running five-day make-up courses from their Norwich make-up studio. In 2020, Sam announced her retirement from the beauty community and creating content on any platforms as a job. [5] The Pixiwoo YouTube channel no longer exists. [6]
Her YouTube channel, Panacea81, has had 135 million views and over 500,000 subscribers since her first upload on 22 July 2007. [5] Luke chose the alias Panacea81 by pairing the Greek Goddess's name Panacea with her birth year, 1981. Luke became a YouTube site partner and was one of the most subscribed YouTube users in the UK in 2008. [6]
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