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Kimberly-Clark recently purchased Thinx, laying off 60% of employees at the former direct-to-consumer darling. Thinx was the edgy brand that made period underwear cool. Now it’s available in big ...
In 2019, Thinx launched Thinx Super, which is a double-absorbency product that claims to hold up to four tampons' worth of flow. [15] The underwear cost about $35 per pair. [ 7 ] Thinx introduced a pair that cost $17 in order to better compete with new lines of period underwear from large brands like Aerie and Hanes .
Applicator tampon. Tampon design varies between companies and across product lines in order to offer a variety of applicators, materials and absorbencies. [6] There are two main categories of tampons based on the way of insertion – digital tampons inserted by finger, and applicator tampons.
The market for period underwear has developed as a response to consumer preference moving away from traditional menstrual hygiene management products, such as sanitary pads and tampons. [1] Different brands use different, often patented, technology for anti-microbial action, moisture-wicking [ 2 ] and optimal absorption.
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Reusable menstrual products (including reusable menstrual cups) are more economical than disposable pads or tampons. [ 80 ] [ 151 ] The same 2019 review looked at costs across seven countries and found that, over 10 years, a menstrual cup costs $460.25 less than 12 disposable pads per period and $304.25 less than 12 tampons per period.
A 2019 study conducted by the menstrual nonprofit Period and period underwear company Thinx found that 1 in 5 teens can't afford period products in ... Another focus is ending the "tampon tax" ...
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