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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
The OAAA was founded in 1891, [2] as the Associated Bill Posters’ Association of the US and Canada; [3] it later changed its name first to the Outdoor Advertising Association of America [3] and then in 2019 to the Out of Home Advertising Association of America.
A billboard (also called a hoarding in the UK and many other parts of the world [vague]) [1] is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their ...
On the Sunset Strip near Hollywood, the highest-demand area for outdoor advertising, a full-size billboard could cost $80,000 to $100,000 for four weeks.
Clear Channel Outdoor Americas (CCOA) was one of the first outdoor advertising companies in the United States and is one of the largest. [5] It has origins in three major predecessor companies: Foster & Kleiser (F&K) (1901–1986), Patrick Media Outdoor (1986–1995), and Eller Media Company (1995–2001).
Jean-Claude Decaux [4] (1937-2016) first created a company in 1955 that specialised in outdoor advertising alongside motorways. However, as these billboards were heavily taxed by law, Jean-Claude Decaux turned towards a business model in 1964 that was based on city billboards and invented the concept of advertising street furniture – well-maintained bus shelters fully funded by advertisers.
When Taylor Prokes opened her door to find a violinist in a ball gown, she had no idea the moment would become a viral TikTok.The surprise performance was a birthday gift from her friend Lindsey ...
Pattison Outdoor Advertising is a Canadian out-of-home advertising company owned by the Jim Pattison Group.According to the Canadian Out-of-Home Measurement Bureau, it was Canada's largest out-of-home advertising company in 2013, holding more than 55% of the national market share in horizontal posters and a 43% market share of all traditional out-of-home media.