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  2. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase. [1] A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs. [2]

  3. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Susan Anker distinguishes between nine different modes of essay writing: narration, or writing that tells stories; illustration, or writing that gives examples; description, or writing that creates pictures in words; process analysis, or writing that explains how things happen; classification, or writing that sorts things into groups ...

  4. Illustration - Wikipedia

    en.wikipedia.org/wiki/Illustration

    Illustration by Jessie Willcox Smith (1863–1935). An illustration is a decoration, interpretation, or visual explanation of a text, concept, or process, [1] designed for integration in print and digitally published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films.

  5. Bid and proposal - Wikipedia

    en.wikipedia.org/wiki/Bid_and_proposal

    The development of a bid and proposal takes place early in the procurement process, and the resulting proposal will be subject to review by the purchaser and negotiation between the two parties. Developing a bid and proposal takes place before a contract vehicle is in place, meaning that firms undertake the costly tasks of proposal-writing and ...

  6. Product literature - Wikipedia

    en.wikipedia.org/wiki/Product_literature

    Product literature is a primary subset of business publishing that is geared toward the selection, purchase and subsequent use of a business' products. Product literature is intended to be created and distributed by the manufacturer alongside the product. The two components are designed to work in tandem so as to provide more information to the ...

  7. Straw man proposal - Wikipedia

    en.wikipedia.org/wiki/Straw_man_proposal

    A straw-man (or straw-dog or straw-person) proposal is a brainstormed simple draft proposal intended to generate discussion of its disadvantages and to spur the generation of new and better proposals. [1] The term is considered American business jargon, [2] but it is also encountered in engineering office culture.

  8. Capture plan - Wikipedia

    en.wikipedia.org/wiki/Capture_plan

    In business, a capture plan details the process of identifying, articulating and implementing winning strategies oriented toward capturing a specific business opportunity. . It is used to support a bid/no-bid decision (deciding whether or not an organization will prepare a response to a specific solicitation), [1] a bid validation check when a request for proposal is received, and the ...

  9. Integrated business planning - Wikipedia

    en.wikipedia.org/wiki/Integrated_business_planning

    Integrated Business Planning, IBP, enables businesses to bring together different elements of planning into a single process. There is no single common definition of IBP as there is no universally agreed upon terminology describing different degrees and forms of integrated processes.

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