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Color ( American English) or colour ( British and Commonwealth English) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorption, reflection, emission spectra, and interference.
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Color science. Color science is the scientific study of color including lighting and optics; measurement of light and color; the physiology, psychophysics, and modeling of color vision; and color reproduction. It is the modern extension of traditional color theory .
Color plays an important role in setting expectations for a product and communicating its key characteristics. Color is the second most important element that allows consumers to identify brand packaging. Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.
Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
A color term (or color name) is a word or phrase that refers to a specific color. The color term may refer to human perception of that color (which is affected by visual context) which is usually defined according to the Munsell color system , or to an underlying physical property (such as a specific wavelength of visible light ).
These are the lists of colors ; List of colors: A–F. List of colors: G–M. List of colors: N–Z. List of colors (alphabetical) List of colors by shade. List of color palettes. List of Crayola crayon colors. List of RAL colours.
Color temperature is a parameter describing the color of a visible light source by comparing it to the color of light emitted by an idealized opaque, non-reflective body. The temperature of the ideal emitter that matches the color most closely is defined as the color temperature of the original visible light source.