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Class 3 – Devices with a very high risk to human health. For example, pacemakers and heart valves. [20] If the device labeling makes new or remote use of the currently marketed similar devices, the FDA places it into Class 3, which will need premarket approval (PMA) before marketing. Class two medical devices only need to be cleared by the ...
Engagement (marketing) Facelift (product) Fallacy of quoting out of context; Fine print; Flighting (advertising) Growth Hacking; Heavy-up; Inseparability; Intangibility; Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation; Marketing exposure; Marketing information system; Marketing mix for ...
The term 'promotion' tends to be used internally by the marketing function. To the public or the market, phrases like " special offer " are more common. Examples of fully integrated, long-term, and large-scale promotions are My Coke Rewards in the USA or Coke Zone in the UK and Pepsi Stuff .
Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging , as well as modifying advertising.
In determining bioequivalence between two products such as a commercially available Branded product and a potential to-be-marketed Generic product, pharmacokinetic studies are conducted whereby each of the preparations are administered in a cross-over study (sometimes parallel study, when a cross-over study is not feasible) to volunteer subjects, generally healthy individuals but occasionally ...
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. [1] [2] [3] The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and ...