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Three rockers on Chelsea Bridge Two mods on a scooter. Mods and rockers were two conflicting British youth subcultures of the late 1950s to mid 1960s. Media coverage of the two groups fighting in 1964 sparked a moral panic about British youth, and they became widely perceived as violent, unruly troublemakers.
Ben Sherman is a British clothing brand selling shirts, sweaters, suits, outerwear, shoes and accessories predominantly for men. Ben Sherman has been described as an 'iconic British brand'. [1] Ben Sherman designs sometimes feature the Royal Air Force roundel which is often called the mod target. [2]
The mods and rockers conflict led sociologist Stanley Cohen to use the term "moral panic" in his study about the two youth subcultures, [5] in which he examined media coverage of the mod and rocker riots in the 1960s. [6] By 1965, conflicts between mods and rockers began to subside and mods increasingly gravitated towards pop art and psychedelia.
Although the brand originally focused on the mod and skinhead styles, they have adapted to target a wider clientele. [1] They also carry a more casual range of jeans and T-shirts. The brand occasionally incorporates the Royal Air Force roundel (sometimes called the mod target) in its designs. Merc Clothing is a privately owned company.
Fred Perry is a Japanese owned British sporting and fashion brand of clothing and accessories, founded by champion British tennis player Fred Perry in 1952. Although founded as, and intended to be a brand of sporting clothes, the Fred Perry brand gained mass popularity as a casual wear in the 60s due to association with alternative UK culture, notably the mods.
Those who took part in the movement were known by various names, notably dandies, [7] [3] as well as variations like urban dandies [8] and dandy mods. [9] In the 1960s, terms such as "soft mod" or "peacock mod" were commonplace, to contrast from the more aggressive and rude boy influenced "hard mods" who would morph into the skinhead subculture ...
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The Mods' lifestyle and musical tastes were the exact opposite of their rival group, known as the Rockers. The rockers liked 1950s rock-and roll, wore black leather jackets, greased, pompadour hairstyles, and rode motorbikes.
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