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Three rockers on Chelsea Bridge Two mods on a scooter. Mods and rockers were two conflicting British youth subcultures of the late 1950s to mid 1960s. Media coverage of the two groups fighting in 1964 sparked a moral panic about British youth, and they became widely perceived as violent, unruly troublemakers.
The mods and rockers conflict led sociologist Stanley Cohen to use the term "moral panic" in his study about the two youth subcultures, [5] in which he examined media coverage of the mod and rocker riots in the 1960s. [6] By 1965, conflicts between mods and rockers began to subside and mods increasingly gravitated towards pop art and psychedelia.
Ben Sherman is a British clothing brand selling shirts, sweaters, suits, outerwear, shoes and accessories predominantly for men. Ben Sherman has been described as an 'iconic British brand'. [ 1 ] Ben Sherman designs sometimes feature the Royal Air Force roundel which is often called the mod target. [ 2 ]
These youths became known as mods, a youth subculture noted for its consumerism and devotion to fashion, music, and scooters. [7] Working class mods chose practical clothing styles that suited their lifestyle and employment circumstances: work boots or army boots, straight-leg jeans or Sta-Prest trousers, button-down
Fred Perry is a Japanese owned British sporting and fashion brand of clothing and accessories, founded by champion British tennis player Fred Perry in 1952. Although founded as, and intended to be a brand of sporting clothes, the Fred Perry brand gained mass popularity as a casual wear in the 60s due to association with alternative UK culture, notably the mods.
The mod and rude boy cultures both influenced the skinhead subculture of the late 1960s. The skinheads were a harder, more working class version of mods who wore basic clean-cut clothing styles and favoured ska, rocksteady, soul and early reggae music. The disco scene originated in the 1960s, with discothèques such as the Whisky a Go Go and ...
The Mods' lifestyle and musical tastes were the exact opposite of their rival group, known as the Rockers. The rockers liked 1950s rock-and roll, wore black leather jackets, greased, pompadour hairstyles, and rode motorbikes. The look of the Mods was classy.
Although the brand originally focused on the mod and skinhead styles, they have adapted to target a wider clientele. [1] They also carry a more casual range of jeans and T-shirts. The brand occasionally incorporates the Royal Air Force roundel (sometimes called the mod target) in its designs. Merc Clothing is a privately owned company.