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From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989.
In 1965, it was reported that 33.9% of women were smoking. [20] Virginia Slims came on the market in 1968, and used the catch phrase "You’ve come a long way baby." This was the first cigarette to be marketed solely as a woman's cigarette.
Some women had been smoking decades earlier, but usually in private; this 1890s satirical cartoon from Germany illustrates the notion that smoking was considered unfeminine by some in that period. " Torches of Freedom " was a phrase used to encourage women's smoking by exploiting women's aspirations for a better life during the early twentieth ...
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
With this prominent sponsorship came a whole slew of advertisements that featured tennis greats like Billie Jean King and Rosemary Casals alongside the Virginia Slims logo. Other Virginia Slims advertisements feature slender women in varying states of activity (dancing, running, ice skating, etc.) thus promoting a general attitude of health and ...
She was the model in the last [5] cigarette commercial televised in the U.S. (for Virginia Slims, aired at 11:59 pm on January 1, 1971, on The Tonight Show). [6] Hamel had been a model in print advertisements, not just for Slims, but also for Pall Mall Gold cigarettes. [7] Hamel started appearing in TV series in 1975.
According to the Centers for Disease Control and Prevention (CDC), 12.6% of people ages 25 to 44 smoke cigarettes, making them the second-highest group of smokers after the 45 to 64 age category.
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]