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Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, [ 1 ] although display advertising is more widespread. [ 2 ]
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Hindi-language newspapers have the largest circulation, followed by English and Telugu. [ 4 ] [ 5 ] Newsstand and subscription prices often cover only a small percentage of the cost of producing newspapers in India, and advertising is the primary source of revenue.
In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.
A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with "Jinan Liu's Fine Needle Shop" and "We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time" written above and below [10] is considered the world's earliest ...
Online advertisers can collect data on their ads' effectiveness, such as the size of the potential audience or actual audience response, [25]: 119 how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor's view.
With the introduction of the code, the aim is to promote honest and decent advertising and fair competition in the industry. It will also ensure the protection of consumer interests and all concerned with the ad industry - advertisers, media, advertising agencies and others who help in the creation or placement of advertisements.
[1] [2] Today much of the media is controlled by large, corporations, which reap revenue from advertising, subscriptions, and sale of copyrighted material. India has over 500 satellite channels (more than 80 are news channels) and 70,000 newspapers, the biggest newspaper market in the world with over 100 million copies sold each day. [3]