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The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication.
Data communication, including data transmission and data reception, is the transfer of data, transmitted and received over a point-to-point or point-to-multipoint communication channel. Examples of such channels are copper wires , optical fibers , wireless communication using radio spectrum , storage media and computer buses .
A broadcast channel is a channel that provides a broadcasting service, i.e. that sends data addressed to all users in the network. Cellular network examples are the paging service as well as the Multimedia Broadcast Multicast Service. A multicast channel is a channel where data is addressed to a group of subscribing users. LTE examples are the ...
Data literacy Data literacy is the ability to gather, interpret and analyse data, and communicate insights and information from this analysis. Increasingly important in everyday life, over 80% of employers cite data literacy as a key skill for employees. [51] Digital literacy
Media literacy applies to different types of media, [2] and is seen as an important skill for work, life, and citizenship. [1] Examples of media literacy include reflecting on one's media choices, [3] identifying sponsored content, [4] recognizing stereotypes, [5] analyzing propaganda [6] and discussing the benefits, risks, and harms of media ...
In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
Unguided transmission media are methods that allow the transmission of data without the use of physical means to define the path it takes. Examples of this include microwave, radio or infrared. Unguided media provide a means for transmitting electromagnetic waves but do not guide them; examples are propagation through air, vacuum and seawater.
The five essential parts of the Shannon–Weaver model: A source uses a transmitter to translate a message into a signal, which is sent through a channel and translated back by a receiver until it reaches its destination. [1] The Shannon–Weaver model is one of the first models of communication.