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Cultural diversity is difficult to quantify. One measure of diversity is the number of identifiable cultures. The United Nations Department of Economic and Social Affairs reports that, although their numbers are relatively small, indigenous peoples account for 5,000 distinct cultures and thus the majority of the world's cultural diversity. [11] [9]
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
When the languages are different, and translation has to be used to communicate, the potential for misunderstandings increases. The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found.
Different cultures encode and decode messages differently, increasing the chances of misunderstanding. Due to different cultural systems and political backgrounds, people from different cultural environments are often easily upset by each other's casual behaviors <Günthner, S., & Luckmann, T, 2001> [5].The safety-first consequence of recognizing cultural differences should be to assume that ...
Culture does not just lie in the way one eats or dresses, but in the manner in which people present themselves as an entity to the outside world. Language is a huge proponent of communication, as well as a large representation of one's cultural background.
Cultural Linguistics is a related branch of linguistics that explores the relationship between language and cultural conceptualisations. [4] Cultural Linguistics draws on and expands the theoretical and analytical advancements in cognitive science (including complexity science and distributed cognition) and anthropology.
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According to Agar, culture is a construction, a translation between source languaculture and target languaculture. Like a translation, it makes no sense to talk about the culture of X without saying the culture of X for Y, taking into account the standpoint from which it is observed. For this reason, culture is relational.