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Newport Silver (menthol ultra-lights) Newport Freezing Point (10 & 20 count boxes) Newport Midnight Blast; In July 2017, R.J. Reynolds announced they would introduce new flavors called Newport Platinum. It would be released in two variants: Newport Platinum (King Size and 100s) and Newport Platinum Blue (also King Size and 100s). [28] [29]
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The disparity is the result of decades-long advertising practices from the tobacco industry, which specifically targeted menthol cigarettes to Black communities, said Carol McGruder, co-chair of ...
Photo Illustration by The Daily Beast / Photos via GettyWhen the Biden Food and Drug Administration announced its plan to ban menthols, it cited the fact that “out of all Black smokers, nearly ...
While trace amounts of menthol may be added to non-mentholated cigarettes for flavor or other reasons, a menthol cigarette typically has at least 0.3% menthol content by weight. Lower-tar menthol cigarettes may have menthol levels up to 2%, in order to keep menthol delivery constant despite the filtration and ventilation designs used to reduce tar.
His campaign for Newport menthol cigarettes promoted the product to Black consumers and depicted young, fashionable Black people in striking poses. McBain is credited with formulating the idea of "positive realism" in advertising directed to African-American consumers.
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In 1971, Kool initiated an advertising campaign where consumers could mail order a Snark sailboat with the Kool logo on the sail—for $88 (later $99) along with one Kool carton flap—including delivery. The sailboats retailed at the time for $120. As one of Kool's highest scoring ads, the company received over 18,000 orders for "Sea Snarks ...