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Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
In late 2009, Hewlett-Packard participated in a deal to bundle Beats By Dr. Dre with some HP laptops and headsets. [142] HP and Dr. Dre announced the deal on October 9, 2009, at a press event. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22.
The Wall Street Journal reported that Apple had valued Beats Music at "slightly less than $500 million." [12] Following the purchase, Dr. Dre and Iovine were hired as executive employees, [13] [14] and worked at Apple for years afterward; [15] Beats Music CEO Ian Rogers would oversee both Beats Music and Apple's ad-supported iTunes Radio ...
By Variety: Taylor Swift's album isn't the only reason to be excited about Apple Music. Dr. Dre, Elton John and Drake will host radio shows on Apple's new 24/7 global radio station, Beats 1, The ...
In 2006, Iovine and close friend, hip hop musician Dr. Dre, co-founded Beats Electronics. Two years later, the brand launched its first official set of headphones. [ 5 ] In late 2013, they began development for, and in 2014, launched Beats Music, which went on to become the framework for Apple Music . [ 6 ]
Beats Pill is a line of portable Bluetooth speakers produced by Beats Electronics, presently a subsidiary of Apple Inc. The speakers are characterized primarily by their capsule -like form factor. Several Pill models have been released since the original launch in 2012, with the most recent version released in 2024.
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