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A hood ornament (or bonnet ornament or bonnet mascot in Commonwealth English), also called a motor mascot or car mascot, is a specially crafted model that symbolizes a car company, like a badge, located on the front center portion of the hood. It has been used as an adornment nearly since the inception of automobiles. [2]
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The De Soto Motor Car Company was created in Auburn, Indiana, in November 1912, by L.M. Field, Hayes Fry and Glenn Fry of Iowa City, Iowa, and V.H. Van Sickle and H.J. Clark of Des Moines, Iowa. It was a subsidiary of the Zimmerman Manufacturing Company of Auburn, which had previously been at 440 North Indiana Avenue from 1908 until 1915.
Ducati stopped using the emblem after 1961. [2]: 48 [7] Steinwinter , a specialty carmaker from Germany, used a prancing horse logo similar to Ferrari's. Like Porsche, the logo is derived from Stuttgart's coat of arms. [8] A "prancing moose" emblem imitating the Ferrari logo is popular among Volvo enthusiasts. The emblem was created by Dave ...
The first Rolls-Royce motorcars did not feature radiator mascots; they simply carried the Rolls-Royce emblem. When John, 2nd Baron Montagu of Beaulieu commissioned his friend, sculptor Charles Robinson Sykes, who worked in London under the nobleman's patronage, to sculpt a personal mascot for the bonnet of his 1909 Rolls-Royce Silver Ghost, Sykes chose Eleanor Velasco Thornton as his model.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
In 1999, the emblem saw a minor revision, with the word "Mercury" added to the top half of the emblem. The emblem became the final design featured for a hood ornament of an American-brand automobile, offered as an option for the Grand Marquis for 2005 (for a single year). Various Mercury brand emblems, 1939–2011
Gordon-Keeble was a British car marque, conceived in Slough, then constructed in Eastleigh, and finally in Southampton (all in England), between 1964 and 1967. [1] The marque's badge was unusual in featuring a tortoise — a pet tortoise walked into the frame of an inaugural photo-shoot, taken in the grounds of the makers.
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