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[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
Conk hairstyle. The conk was a hairstyle popular among African-American men from the 1920s up to the early-to-mid 1960s. [1] This hairstyle called for a man with naturally "kinky" hair to have it chemically straightened using a relaxer called congolene, an initially homemade hair straightener gel made from the extremely corrosive chemical lye which was often mixed with eggs and potatoes.
In 1954, at the encouragement of co-worker, Johnson left the Fuller company and founded Johnson Products with his wife Joan, [8] focusing on the African American male hair care market. Johnson borrowed $250 from a bank and another $250 from a friend to finance the venture. [5] The company's first product was Ultra Wave, a hair relaxer for men.
Just for Men is an American-based multi-national men's care brand focusing on hair color (Control GX, Original Formula, AutoStop, Mustache & Beard, Touch of Gray, and Touch of Gray Mustache & Beard), beard care (The Best Face and Beard Wash, The Best Beard Conditioner, and The Best Beard Oil), and hair re-growth designed for and marketed to men and manufactured by Pfizer.
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Hair care is a category of cosmetics devoted to products which are used to improve the appearance of hair. [28] Shampoos are used to clean the hair and scalp by massaging into wet hair and then rinsing. [29] Hair conditioners are used following shampoo to improve the appearance of hair by making it smoother and shinier.
Both men and women coated their hair with a strong acid that stripped the outer layer and altered the shape of the hair shaft, causing it to "relax" or straighten, [49] and the longer the chemical was left on the hair, the straighter the hair would become. If left on the hair too long, the relaxer could burn the scalp and cause sores to form.
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