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2. Buy Then Build - Wikipedia

   en.wikipedia.org/wiki/Buy_Then_Build

   Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game is a 2018 finance book by Walker Deibel. The book serves as a guide for prospective business buyers, emphasizing the advantages of acquiring existing businesses over starting one from scratch.

3. Ansoff matrix - Wikipedia

   en.wikipedia.org/wiki/Ansoff_matrix

   This strategy tries to leverage an existing brand's reputation and customer loyalty by offering them new products and services that address evolving needs or capitalize on new trends. To implement a product development strategy well, businesses should: [7] Invest in research and development to create products that address changing customer needs.

4. Market penetration - Wikipedia

   en.wikipedia.org/wiki/Market_penetration

   Ansoff developed the Product-Market Growth Matrix to help firms recognize if there is any advantage to entering a market. The other three growth strategies in the Product-Market Growth Matrix are: Product development (existing markets, new products): McDonald's is always within the fast-food industry but frequently markets new burgers.

5. Mergers and acquisitions - Wikipedia

   en.wikipedia.org/wiki/Mergers_and_acquisitions

   A corporate acquisition can be structured legally as either an "asset purchase" in which the seller sells business assets and liabilities to the buyer, an "equity purchase" in which the buyer purchases equity interests in a target company from one or more selling shareholders or a "merger" in which one legal entity is combined into another ...

6. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   A business plan is a formal written document containing the goals of a business, ... They may cover the development of a new product, a new service, a new IT system ...

7. Horizontal integration - Wikipedia

   en.wikipedia.org/wiki/Horizontal_integration

   Horizontal integration can take various forms, including expanding through new product development, expanding geographically, or acquiring competitors or suppliers. [21] This strategy can enable companies to increase their market share and achieve economies of scale by leveraging existing resources and capabilities. [22]