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2. Ultrawealthy investors are vying to buy TikTok — here's what ...

   www.aol.com/ultrawealthy-investors-vying-buy...

   It's unclear exactly how O'Leary might change TikTok's algorithms; however, similar short-form video services exist elsewhere on social media with their own proprietary algorithms, and he said a ...

3. Horizontal integration - Wikipedia

   en.wikipedia.org/wiki/Horizontal_integration

   Horizontal integration can take various forms, including expanding through new product development, expanding geographically, or acquiring competitors or suppliers. [21] This strategy can enable companies to increase their market share and achieve economies of scale by leveraging existing resources and capabilities. [22]

4. Social media use by businesses - Wikipedia

   en.wikipedia.org/wiki/Social_media_use_by_businesses

   Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

5. Situation analysis - Wikipedia

   en.wikipedia.org/wiki/Situation_analysis

   In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction

6. Media engagement framework - Wikipedia

   en.wikipedia.org/wiki/Media_engagement_framework

   Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. [6] By first personifying the audience, the marketer is able to identify the limiting aspect of the engagements possible with that audience segment and then, understand ...

7. Mergers and acquisitions - Wikipedia

   en.wikipedia.org/wiki/Mergers_and_acquisitions

   A corporate acquisition can be structured legally as either an "asset purchase" in which the seller sells business assets and liabilities to the buyer, an "equity purchase" in which the buyer purchases equity interests in a target company from one or more selling shareholders or a "merger" in which one legal entity is combined into another ...