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Prominent signage for McDonald's near a branch of Burger King in Munich. The two chains are widely considered to be the main competitors of the Burger Wars. The Burger wars are a series of off-and-on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Wendy's, Burger King and ...
The Big Mac, often considered the most iconic fast-food burger, has been a McDonald's menu staple since 1967. Created by Pittsburgh franchise owner Jim Delligatti, the original Big Mac featured a ...
McDonald's has been the clear winner in the fast food space. Burger King always played second fiddle, and despite many attempts to catch McDonald's, it always came up short. Eventually, it seemed ...
The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants.
Source: www.bk.com For many years, both Burger King and McDonald's have been known as fierce competitors with mostly differentiated menus. Burger King is known as "The home of the Whopper" while ...
That's McDonald's...and then some (2009–present) (this phrase was voted #2 most irritating piece of British advertising likely to deter custom after the Moonpig.com cards jingle in an independent March 9 survey by RM) That's McDonald's...but cozy (Used for the Winter Menu in 2009) That's McDonald's...with Yee-Hah!
Source: Burger King. We probably should have seen this coming. After all, for the last few months, Burger King Worldwide has taken its royal crown back amid strategic moves aimed directly at ...
In 1994, Disney switched from McDonald's to Burger King, signing a 10-movie promotional contract which would include such top 10 films as Aladdin (1992), Beauty and the Beast (1991), The Lion King (1994), and Toy Story (1995). [22] Burger King created kids' meal toys to promote the DreamWorks Pictures film Small Soldiers (1998). This led to ...