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Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt , A. & F. Pears initiated several innovations in sales and marketing.
Barratt was born in London. He married Mary Pears, the eldest daughter of Francis Pears, the head of A. & F. Pears. He consequently entered the firm in 1865, becoming his father-in-law's partner. Under his leadership, the company instituted a systematic method of advertising its distinctive soap, in which slogans and memorable images were combined.
Pears' Cyclopaedia was a one-volume encyclopaedia published in the United Kingdom. Pears' Soap launched the original Pears' Shilling Cyclopaedia in December 1897, the year of Queen Victoria 's Diamond Jubilee .
Andrew Pears realized that there was a need for a gentle soap for these complexions. In 1807 he found a way of removing the impurities and refining the base soap before adding the delicate perfume of garden flowers. [2] He produced a soap refined in a way in which it looked transparent and made longer-lasting bubbles.
In 1882, she became the poster-girl for Pears soap, and thus the first celebrity to endorse a commercial product. [1] [2] In 1881, Langtry became an actress and made her West End debut in the comedy She Stoops to Conquer, causing a sensation in London by becoming the first socialite to appear on stage. [3]
Lux – women's soap, shower gel, and lotions (Caress in the United States) Master – men's facial wash and cleanser (Philippines) Matey – children's bubble bath; Mentadent – toothpaste [10] [11] (except for North America) Mist – soap (Egypt) Nameera – halal skincare range (Indonesia) Neutral – Hygiene products; Noxzema – skincare ...
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