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Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt , A. & F. Pears initiated several innovations in sales and marketing.
In 1882, she became the poster-girl for Pears soap, and thus the first celebrity to endorse a commercial product. [1] [2] In 1881, Langtry became an actress and made her West End debut in the comedy She Stoops to Conquer, causing a sensation in London by becoming the first socialite to appear on stage. [3]
Barratt was born in London. He married Mary Pears, the eldest daughter of Francis Pears, the head of A. & F. Pears. He consequently entered the firm in 1865, becoming his father-in-law's partner. Under his leadership, the company instituted a systematic method of advertising its distinctive soap, in which slogans and memorable images were combined.
Andrew Pears realized that there was a need for a gentle soap for these complexions. In 1807 he found a way of removing the impurities and refining the base soap before adding the delicate perfume of garden flowers. [2] He produced a soap refined in a way in which it looked transparent and made longer-lasting bubbles.
Lever Brothers was one of several British companies that took an interest in the welfare of its British employees. [7] The model village of Port Sunlight was developed between 1888 and 1914 adjoining the soap factory to accommodate the company's staff in good quality housing, with high architectural standards and many community facilities.
In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product. [ 4 ] [ 5 ] In the late 1800s, trading cards were introduced, a card with an image of a celebrity and a product description which was either given to the customer or inserted ...
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Pears' Cyclopaedia was a one-volume encyclopaedia published in the United Kingdom. Pears' Soap launched the original Pears' Shilling Cyclopaedia in December 1897, the year of Queen Victoria 's Diamond Jubilee .
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