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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below.
According to Jacques Derrida, with the logos as the site of a representational unity, linguistics dissects the structure of the logos further and establishes the sound of the word, coupled with the sense of the word, as the original and ideal location of metaphysical significance. Logocentric linguistics proposes that "the immediate and ...
Logos (plural: logoi) is logical appeal or the simulation of it, [6]: 38 and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes.
The connection of Divine Wisdom to the concept of the Logos resulted in the interpretation of "Holy Wisdom" (Hagia Sophia) as an aspect of Christ the Logos. [3] [4] The expression Ἁγία Σοφία itself is not found in the New Testament, even though passages in the Pauline epistles equate Christ with the "wisdom of God" (θεοῦ ...
Logos is the appeal to logic or reason [26] These techniques are a technical skill learned and utilized by visual communication designer's today, such as in the field of advertising. Each of these methods of appeal have the ability to influence their audience in different ways. Methods of appeal can also be combined to strengthen the underlying ...
In English writing, quotation marks or inverted commas, also known informally as quotes, talking marks, [1] [2] speech marks, [3] quote marks, quotemarks or speechmarks, are punctuation marks placed on either side of a word or phrase in order to identify it as a quotation, direct speech or a literal title or name.
Signature elements are a series of toolkits used in creating and translating visual brand language. This includes colour, material and finish, logo, light, and sound. Research shows that elements of logo such as its shape, color, size, and design can profoundly affect how consumers interpret the brand. [10]