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LONDON (AP) — Facebook and Instagram users in Europe will get the option to see less personalized ads if they don't want to pay for an ad-free subscription, social media company Meta said ...
Over the coming weeks, people in the EU who use the company's social media platforms for free with ads will be able to choose to see ads based on what Meta calls "context"- content that a user ...
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The European Parliament appointed Danish Social Democrat Christel Schaldemose as rapporteur for the Digital Services Act. On 20 January 2022 the Parliament voted to introduce amendments in the DSA for tracking-free advertising and a ban on using a minor's data for targeted ads, as well as a new right for users to seek compensation for damages. [28]
Facebook is the most popular social advertising platform, but an increasing number of young people use Snapchat. Pew Research Center data show that 78% of young Americans (18–24 years old) use Snapchat, and 54% in the 25–29-year-old group. [ 7 ]
A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. [3] Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015. [4]
Destination advertising is designed to make a location itself seem more appealing, while travel services advertising seeks to gain an audience's buy-in for the tourism-related service or product. Below are some instances of international tourism advertising overlapping with states' political, economic, and/or social interests.
On Thursday, the European Commission fined Meta almost 798 million euros (about $840 million). It said Meta linked Facebook Marketplace to its social network and imposed unfair conditions on rivals.