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This complexity should be transparent to the users of the data warehouse, thus when a request is made, the data warehouse should return data from the table with the correct grain. So when requests to the data warehouse are made, aggregate navigator functionality should be implemented, to help determine the correct table with the correct grain.
Aggregate data is high-level data which is acquired by combining individual-level data. For instance, the output of an industry is an aggregate of the firms’ individual outputs within that industry. [1] Aggregate data are applied in statistics, data warehouses, and in economics. There is a distinction between aggregate data and individual data.
The United States Geological Survey explains that, “when data are well documented, you know how and where to look for information and the results you return will be what you expect.” [2] The source information for data aggregation may originate from public records and criminal databases.
The base data and the dimension tables are stored as relational tables and new tables are created to hold the aggregated information. It depends on a specialized schema design. This methodology relies on manipulating the data stored in the relational database to give the appearance of traditional OLAP's slicing and dicing functionality.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Forecasting is the process of making predictions based on past and present data. Later these can be compared with what actually happens. For example, a company might estimate their revenue in the next year, then compare it against the actual results creating a variance actual analysis.
The listagg function, as defined in the SQL:2016 standard [2] aggregates data from multiple rows into a single concatenated string. In the entity relationship diagram, aggregation is represented as seen in Figure 1 with a rectangle around the relationship and its entities to indicate that it is being treated as an aggregate entity. [3]
The final step is to then forecast demand based on the data set and model created. In order to forecast demand, estimations of a chosen variable are used to determine the effects it has on demand. Regarding the estimation of the chosen variable, a regression model can be used or both qualitative and quantitative assessments can be implemented.