Search results
Results from the WOW.Com Content Network
Puma holds a 5% stake in German football club Borussia Dortmund, and has been its supplier since 2012. [55] In 2014, Puma and Arsenal Football Club entered a 5-year merchandising partnership, the biggest deal in Puma and Arsenal's history. [56] The partnership ended in 2019.
In the later part of the 19th century, the first ever football-specific boot was designed, made of thick and heavy leather that ran right to the ankle for increased protection; the first boot weighed 500 grams (18 oz) and would double in weight when it was wet.
In the following three decades, both Adidas and Puma rose to dominance and signed deals with athletes such as Muhammad Ali and Joe Frazier (Adidas) and members of the Brazil national football team (Puma). Adidas introduced shoes customized for different sports, and grew rapidly.
The two brothers who created the first replaceable metal cleats had a falling out after WWII and they both went on to create two major football cleat manufacturers in Puma and Adidas. [12] In 1929 the company Riddell made huge strides in the football cleat industry. They modeled the cleats differently featuring an "action last", meaning its ...
In 1948, the first football match after World War II, several members of the West Germany national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki ...
Companies also started to target some of their products at the casual fashion market. Soon, shoes were available for football, jogging, basketball, running, etc. Many sports had their relevant shoe, made possible by podiatrist development of athletic shoe technology. During the 1990s, shoe companies perfected their fashion and marketing skills.
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor and businessman who founded the German sportswear company Adidas.He was also the younger brother of Rudolf Dassler, founder of Puma.
Rudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of the sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler .