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Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States. [2] In 2023, the Fortune 500 company had an annual revenue of approximately $19 billion in sales, around 59,000 employees, and more than 55 manufacturing and technology research centers globally.
1948 ad for Norge refrigerators. The Norge brand of appliances was originally manufactured by the Norge Appliance Company, which was once a division of BorgWarner and later a division of Fedders. The Norge name was acquired in 1979 by Magic Chef, which in turn was absorbed by Maytag in 1986. [1] Since 2006, Maytag is a part of Whirlpool ...
In response, other full-line appliance producers began to compete with Maytag in the white-goods consumer market. These included 'full-line' manufacturers such as Whirlpool, General Electric, Westinghouse, and Frigidaire, who built not only washing machines and dryers, but also refrigerators, stoves, and other appliances. Since Maytag was much ...
In 1997, the company was purchased by Goodman Global (now part of Daikin North America), a heating-and-cooling manufacturer which sold it to Maytag (now part of Whirlpool) in 2002. [2] Goodman still owns Amana's air conditioner and furnace division, and Amana home appliances are now owned and manufactured by the Whirlpool Corporation. [3]
Whirlpool sold the Amana, Iowa refrigerator plant property to Wramia001, a Chicago-based limited liability company, in October, 2020 for $92.6 million dollars. Amana will continue to manufacture Amana, JennAir, KitchenAid, Maytag and Whirlpool refrigerators at the plant, built in 1940, under a long-term lease agreement. [57]
In 1976, Sears expanded the Kenmore name to its line of refrigerators, freezers, air conditioners, and dehumidifiers, which were previously branded as Coldspot. In 2016, the Kenmore brand was expanded into consumer electronics with the launch of Kenmore-branded high definition (Kenmore HDTV) and ultra HD (Kenmore Elite UHDTV) televisions. [7]
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