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It retails its products through a worldwide network of independent fly fishing shops, large sporting goods retailers and online retailers. In 2012, 30 percent of its sales were international and Simms maintains warehouses in Europe, Japan and New Zealand. [1] In 2022, Simms made a $50,000 donation to deal with flooding in Yellowstone National Park.
In 1989, Tom Peters, author of In Search of Excellence, named the Orvis fly rod one of the five best products made in the United States in the 1980s. [12] Historian Kenneth Cameron has written that Perkins' accomplishment was to "define the look of contemporary fly fishing and the entire social universe in which it fits, no small achievement." [13]
The first Ugly Stik rods were very large, featured metal handles, the graphite color showed through the blank, and the wraps were black with white pinstripes. Over the years, the appearance of Ugly Stik rods evolved into the now recognizable “red and yellow basket weave” design near the handle, a shiny jet-black finish, and a clear tip.
The earliest fly rods were made from greenheart, a tropical wood, and later bamboo originating in the Tonkin area of Guangdong Province in China.The mystical appeal of handmade split-cane rods has endured despite the emergence over the last 50 years of cheaper rod-making materials that offer more durability and performance: fiberglass and carbon fiber.
We found the best end-of-year, Boxing Week, and New Year's sales on fashion, beauty, and home. Score up to 70 off at stores like Nordstrom, Alo, and more.
Fishing lures made by ABU in the 1960s. Photographed at the ABU Museum in Svängsta. ABU Garcia introduced a series of fishing reels and related products in the beginning of the 1950s. The Swedish built ABU 444, the company's first spinning reel, was introduced in 1955, followed in 1965 by the first model of the Cardinal series of spinning reels.
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