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  2. Economic value to the customer - Wikipedia

    en.wikipedia.org/wiki/Economic_value_to_the_customer

    The EVC process enables businesses to capture more value than a traditional cost-plus pricing strategy. Companies can leverage the method to estimate the value a customer derives from purchasing a product or service. The EVC is calculated by adding both tangible and intangible value elements a product or service provides to a customer.

  3. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    Gross margin is the difference between revenue and cost of goods sold (COGS), divided by revenue. Gross margin is expressed as a percentage. Generally, it is calculated as the selling price of an item, less the cost of goods sold (e.g., production or acquisition costs, not including indirect fixed costs like office expenses, rent, or ...

  4. Price–performance ratio - Wikipedia

    en.wikipedia.org/wiki/Price–performance_ratio

    Price–performance ratio. In economics, engineering, business management and marketing the price–performance ratio is often written as cost–performance, cost–benefit or capability/price ( C/P ), refers to a product's ability to deliver performance, of any sort, for its price. Generally speaking, products with a lower price/performance ...

  5. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    A good's price elasticity of demand ( , PED) is a measure of how sensitive the quantity demanded is to its price. When the price rises, quantity demanded falls for almost any good ( law of demand ), but it falls more for some than for others. The price elasticity gives the percentage change in quantity demanded when there is a one percent ...

  6. Cost-plus pricing - Wikipedia

    en.wikipedia.org/wiki/Cost-plus_pricing

    Cost-plus pricing is a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage (a "markup") to the product's unit cost. Essentially, the markup percentage is a method of generating a particular desired rate of return. [ 1][ 2] An alternative pricing method is value-based pricing.

  7. Price premium - Wikipedia

    en.wikipedia.org/wiki/Price_premium

    Price premium, or relative price, is the percentage by which a product's selling price exceeds (or falls short of) a benchmark price. Marketers need to monitor price premiums as early indicators of competitive pricing strategies. Changes in price premiums can also be signs of product shortages, excess inventories, or other changes in the ...

  8. Cost estimate - Wikipedia

    en.wikipedia.org/wiki/Cost_estimate

    Cost estimate. A cost estimate is the approximation of the cost of a program, project, or operation. The cost estimate is the product of the cost estimating process. The cost estimate has a single total value and may have identifiable component values. A problem with a cost overrun can be avoided with a credible, reliable, and accurate cost ...

  9. Markup (business) - Wikipedia

    en.wikipedia.org/wiki/Markup_(business)

    Markup (or price spread) is the difference between the selling price of a good or service and its cost. It is often expressed as a percentage over the cost. A markup is added into the total cost incurred by the producer of a good or service in order to cover the costs of doing business and create a profit.

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