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Whiskas (formerly known as Kal Kan) is a brand of cat food sold internationally. It is owned by the American company Mars Inc. . It is available either as small meaty pieces in sauce, gravy or jelly packaged in tins, foil trays or pouches, as well as in the form of small biscuits sold in cartons or pouches and milk sold in small bottles.
In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4] In 1998, Kal Kan was the top-selling dog food brand but was going downhill.
In 2023, Mars, Incorporated reduced the weight of their Whiskas cat food by 15%, reducing the weight of each pouch from 100 g to 85 g. The price of the packs did not change. This was applicable to their 12×100 g, 40×100 g, 80×100 g, and individual products for both the "in jelly" and "in gravy" products. [33]
Focusing on pet health has helped Mars, which in 1994 produced annual sales of $13 billion and was bleeding money, Fortune reported at the time. Since entering the vet space, revenue has soared 284%.
Cats — both large cats in captivity and pet house cats — across multiple states have been dying from H5N1 bird flu. Now, federal agencies are enforcing new rules to help keep the virus out of ...
Like most cat owners, you’ve likely noticed a surge in pet food recalls recently. Recalls serve as a stark reminder that the Food and Drug Administration (FDA) is keen on ensuring manufacturers ...
Forrest Mars changed the name of Kal Kan dog food to Pedigree, and Kal Kan cat food to Whiskas. As of 1991, Mars controlled 60 percent of the pet food market, both in volume and value. Whiskas was the number one brand. As of 1994, Mars was the leading pet food company worldwide with $4 billion in sales. [46]
A voluntary recall was issued for a line of raw and frozen pet food after a cat died of bird flu, a case that Oregon officials connected to the feline's contaminated food.. Northwest Naturals told ...
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