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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
Radio broadcasting has been used in the United States since the early 1920s to distribute news and entertainment to a national audience. In 1923, 1 percent of U.S. households owned at least one radio receiver, while a majority did by 1931 and 75 percent did by 1937. [1][2] It was the first electronic "mass medium" technology, and its ...
RAJAR collects information on behalf of over 300 BBC and Ofcom-licensed commercial radio stations, ranging from very small local services to the national networks.Station listening by time, duration, platform (AM/FM, DAB, online/app, and DTV) and location (in car, at home, at work, or elsewhere) is recorded and published on a quarterly basis.
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly ...
The Local Ownership Index, created by Future of Music Coalition, shows that the localness of radio ownership has declined from an average of 97.1% to an average of 69.9%, a 28% drop. [4] Polgreen asserts that the buying frenzy following the Telecom Act drove up station prices beyond the reach of the typical entrepreneur, making it difficult for ...
KVWE. KVWE (102.9 MHz) is an FM radio station broadcasting a sports format. Licensed to Amarillo, Texas, United States, it serves the Amarillo area. The station is owned by Alpha Media. Its studios are located on Olsen Boulevard near Western Avenue in southwest Amarillo, and its transmitter is located near Farm to Market Road 1719 and Loop 335 ...
The 13 centimeter, 2.3 GHz or 2.4 GHz band is a portion of the UHF (microwave) radio spectrum internationally allocated to amateur radio and amateur satellite use on a secondary basis. The amateur radio band is between 2300 MHz and 2450 MHz, and thereby inside the S-band. The amateur satellite band is between 2400 MHz and 2450 MHz, and its use ...