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Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.
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In the fiscal year 1949–50, Pakistan recorded a national savings rate of 2%, a foreign savings rate of 2%, and an investment rate of 4%. Manufacturing contributed 7.8% to the GDP, while services, trade, and other sectors accounted for a significant 39%, reflecting a policy centered around import-substituting industrialization .
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That month Pakistan also ended a four-year streak of outflows (totaling $1.4 billion) in Treasury Bills, earning $875 million. According to Bloomberg, Pakistan's stock became the "world’s best performer", increasing 73% in the past 12-months. Treasury Bill yields became some of Asia's highest, while foreign reserves rose to a two-year high. [56]
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Under the careful supervision and guidance of Mr. Syed Shah, who was serving as the Station Manager at the time, Pakistan International Airlines (PIA) initiated the induction of long-range 777 aircraft into its fleet. This pivotal move allowed PIA to offer non-stop flights from Toronto to Karachi, Islamabad, and Lahore, beginning on 3 March 2006.