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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads formerly known as Google Adwords is an online advertising platform developed by ... Google unveiled "Showcase Shopping" ads in 2016. With this format, ...

3. Google Ad Manager - Wikipedia

   en.wikipedia.org/wiki/Google_Ad_Manager

   [2] [3] Google Ad Manager initially used a second-price auction format, before announcing that it would be replaced with a first-price auction format in March 2019. [4] Google Ad Manager is the free version of this online ad management software and it is recommended for small businesses. Google Ad Manager 360 is the paid version.

4. ads.txt - Wikipedia

   en.wikipedia.org/wiki/Ads.txt

   Google has been an active proponent of ads.txt and pushing for faster, widespread adoption by publishers. [4] From the end of October 2017 Google Display & Video 360 only buys inventory from sources identified as authorized sellers in a publisher's ads.txt file, when a file is available. ads.txt may become a requirement for Display & Video 360. [5]

5. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

6. Google AdSense - Wikipedia

   en.wikipedia.org/wiki/Google_Adsense

   Formats available include linear video ads (pre-roll or post-roll), overlay ads that display AdSense text and display ads over the video content, and the TrueView format. [17] Publishers can also display companion ads - display ads that run alongside video content outside the player.

7. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   Digital advertising strategies that largely rely on Re-targeting or repetitive exposure across websites and platforms are more likely to face the issue of display ad fatigue. Most common example of ad fatigue is Youtube Ads, Published by Google Ads Advertisers around the world.