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An ezine (also spelled e-zine) is a more specialized term appropriately used for small magazines and newsletters distributed by any electronic method, for example, by email. [3] Some social groups may use the terms cyberzine and hyperzine when referring to electronically distributed resources. Similarly, some online magazines may refer to ...
The original marketing mix, or 4 Ps, as originally proposed by marketers and academic Philip Kotler and E. Jerome McCarthy, provides a framework for marketing decision-making. [6] McCarthy's marketing mix has since become one of the most enduring and widely accepted frameworks in marketing. [22]
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A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
A disk magazine, colloquially known as a diskmag or diskzine, is a magazine that is distributed in electronic form to be read using computers.These had some popularity in the 1980s and 1990s as periodicals distributed on floppy disk, hence their name.
Bethany Joy Lenz is looking back at the “rude awakening” she experienced after leaving a small, ultra-Christian cult in 2012.. During an appearance on the Rooted Recovery Stories with Patrick ...
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
Donald Trump is condemning the alleged actions of Luigi Mangione and the people who defend him.. In a Dec. 17 news conference, the president-elect, 78, denounced the man accused of killing ...