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The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [ 1 ]
While the Betty Crocker brand had existed since the 1920s, this cookbook was the first of many Betty Crocker cookbooks. Others included Betty Crocker’s Cookbook for Boys and Girls and various updated editions of the picture cookbook released subsequently. [6] Betty Crocker's Cook Book for Boys and Girls, published 1957
3. Green Bean Casserole. One of the most enduring recipes on this list, green bean casserole has been a polarizing staple at family gatherings since its birth in a Campbell Soup Co. test kitchen ...
Agnes White Tizard (July 10, 1895 – March 28, 1979) was an American home economist and nutrition consultant who worked for General Mills and was associated with the brand character Betty Crocker. [1] Tizard was the voice of Crocker on the radio for 20 years, and wrote the original Betty Crocker Cookbook in 1950.
1969 Magic Marshmallow Crescent Puffs Edna M. Walker (Hopkins, MN) 1970 Onion Lover's Twist Nan Robb (Huachuca City, AZ) 1971 Pecan Pie Surprise Bars Pearl Hall (Snohomish, WA) 1972 Streusel Spice Cake Rose DeDominicis (Verona, PA) Quick 'n Chewy Crescent Bars Isabelle Collins (Elk River, MN) 1973 Quick Crescent Pecan Pie Bars
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Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
Driven by products such as the Betty Crocker Recipe Card Program, a monthly mailing of recipe cards to millions of customers, sales grew to $237.3 million in 1976 with net income of $10.8 million. In 1979, Western ceased to be an independent company when Mattel Inc. purchased the company [ 10 ] : 202 for $120.8 million in a cash/stock deal.
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