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Multimedia refers to the integration of multiple forms of content such as text, audio, images, video, and interactive elements into a single digital platform or application. This integration allows for a more immersive and engaging experience compared to traditional single-medium content.
Hypermedia, an extension of hypertext, is a nonlinear medium of information that includes graphics, audio, video, plain text and hyperlinks.This designation contrasts with the broader term multimedia, which may include non-interactive linear presentations as well as hypermedia.
The former refers to the multimedia elements are positioned "to the side of the main text story like ornaments hung on a tree". For example, videos, charts and images are stacked on the right side of the web page as the secondary role in the storytelling. The latter, conversely, privilege the role of multimedia elements in news reporting.
Hypertext is text displayed on a computer display or other electronic devices with references to other text that the reader can immediately access. [1] Hypertext documents are interconnected by hyperlinks , which are typically activated by a mouse click, keypress set, or screen touch.
Multimedia advertising is the result of animation and graphic designs used to sell products or services. There are various forms of multimedia advertising through videos, online advertising and DVDs, CDs etc. These outlets afford companies the ability to increase their customer base through multimedia advertising.
Multimedia translation, also sometimes referred to as Audiovisual translation, is a specialized branch of translation which deals with the transfer of multimodal and multimedial texts into another language and/or culture. [1] and which implies the use of a multimedia electronic system in the translation or in the transmission process.
The web documentary differs from film documentaries through the integration of a combination of multimedia assets (photos, text, audio, animation, graphic design, etc.) with web technologies. In a web documentary, the user has to interact with, or navigate through, the story.
Multimedia production requires high levels of competence based on knowledge of the operation of different modes, and highly developed design abilities to produce complex semiotic "texts." [7] Media theory focuses on the effects that can come from utilizing new media, like new textual experiences and new ways of representing the world.