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In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements.These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air.
WGET (1320 AM) is a commercial radio station. Owned by Forever Media, it is licensed to Gettysburg, Pennsylvania. WGET broadcasts an adult contemporary format, known as "Happy 93.7". By day, WGET broadcasts at 1,000 watts. But to avoid interference with other stations on 1320 AM at night, it reduces power to 500 watts.
A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience. Promos usually appear during commercial breaks, although sometimes they appear during another program.
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. [1] The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelled to develop new and exclusive ways to programming by competition with television. [2]
A radiogram is a formal written message transmitted by radio. Also known as a radio telegram or radio telegraphic message, radiograms use a standardized message format, form and radiotelephone and/or radiotelegraph transmission procedures. These procedures typically provide a means of transmitting the content of the messages without including ...
The field of broadcasting includes both government-managed services such as public radio, community radio and public television, and private commercial radio and commercial television. The U.S. Code of Federal Regulations, title 47, part 97 defines broadcasting as "transmissions intended for reception by the general public, either direct or ...
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Radio broadcasting originally began without paid commercials. As time went on, however, advertisements seemed less objectionable to both the public and government regulators and became more common. While commercial broadcasting was unexpected in radio, in television it was planned due to commercial radio's success.