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Most radio stations and advertising agencies subscribe to this paid service, because ratings are key in the broadcast industry. Ad agencies generally purchase radio based on a target demographic. For example, their client may want to reach men between 18 and 49 years old.
In broadcasting, traffic is the scheduling of program material, and in particular the advertisements, for the broadcast day. In a commercial radio or TV station there is a vital link between sales (of advertisement or commercial space) and traffic in keeping the information about commercial time availability.
Software-defined radio (SDR) is a radio communication system where components that conventionally have been implemented in analog hardware (e.g. mixers, filters, amplifiers, modulators/demodulators, detectors, etc.) are instead implemented by means of software on a computer or embedded system. [1]
Is the component of a radio software that allows user to playback media files in full automation or manually on demand. These modules typically contain audio players, a visual representation of the currently playing audio file, a queue of songs to be played in sequence, timers and clocks displays, as well as a browser for audio files in the ...
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. [1] The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelled to develop new and exclusive ways to programming by competition with television. [2]
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Universal Software Radio Peripheral (USRP) is a range of software-defined radios designed and sold by Ettus Research and its parent company, National Instruments. Developed by a team led by Matt Ettus , the USRP product family is commonly used by research labs, universities, and hobbyists.
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