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The evaluation apprehension theory was proposed by Nickolas B. Cottrell in 1972. He argued that we quickly learn that the social rewards and punishments (for example, in the form of approval and disapproval) that we receive from other people are based on their evaluations of us.
Nickolas Cottrell, 1972, proposed the evaluation apprehension model whereby he suggested people associate social situations with an evaluative process. Cottrell argued this situation is met with apprehension and it is this motivational response, not arousal/elevated drive, that is responsible for increased productivity on simple tasks and ...
In 1972, Nickolas Cottrell came up with Evaluation Apprehension Theory. This theory also explains the evaluative pressure as the source of increased productivity in presence of others rather than the arousal response identified by Zajonc.
Cottrell's evaluation apprehension model later refined this theory to include yet another variable in the mechanisms of social facilitation. He suggested that the correctness of dominant responses only plays a role in social facilitation when there is an expectation of social reward or punishment based on performance.
It differs from both evaluation apprehension and social loafing, two other factors that can cause people to produce fewer ideas in real, interactive groups than those in nominal groups. With evaluation apprehension, individuals may be reluctant to share their suggestions, fearing that they may be negatively criticized. [ 4 ]
Donald Thomas Campbell (November 20, 1916 – May 6, 1996) was an American social scientist.He is noted for his work in methodology.He coined the term evolutionary epistemology and developed a selectionist theory of human creativity.
Fear of negative evaluation (FNE), or fear of failure, [1] also known as atychiphobia, [2] is a psychological construct reflecting "apprehension about others' evaluations, distress over negative evaluations by others, and the expectation that others would evaluate one negatively".
Theories of deindividuation propose that it is a psychological state of decreased self-evaluation and decreased evaluation apprehension causing antinormative and disinhibited behavior. [3]