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The Rambler American is a compact car that was manufactured by the American Motors Corporation (AMC) between 1958 and 1969. The American was the second incarnation of AMC forerunner Nash Motors' compact Rambler that was introduced in 1950 and marketed after the merger with Hudson Motors under both marques during the 1954 and 1955 model years.
However, AMC's most enduring styling feature debuted on the Ambassador for 1968, as flush-mounted paddle-style door handles replaced the former push-button units on all American Motors cars, save the Rambler American. [78] The practical and "disarmingly simple design" predated safety-related mandates and industry norms. [79]
The AMC AMX is a two-seat GT-style muscle car produced by American Motors Corporation from 1968 through 1970. [2] [6] As one of just two American-built two-seaters, the AMX was in direct competition with the one-inch (2.5 cm) longer wheelbase Chevrolet Corvette, [7] for substantially less money.
In what hindsight would show to be an ill-conceived decision, American Motors began to phase it out in favor of an AMC marque starting with the 1966 model year as it attempted to become a multiplatform automobile manufacturer. By 1968, the only vehicle produced by AMC to carry the Rambler marque was the compact Rambler American.
1961 Rambler Classic Cross Country. The new 1961 Classic 6 and V8 models went on display in Rambler showrooms on 12 October 1960. [1] They continued the body of the previous Rambler Six and V8, but featured a new front end with a one-piece, rectangular extruded aluminum grille, and new fenders, hood, sculptured door panels, and side trim, as well as redesigned one-piece bumpers.
In terms of American Motors-related parts, some were used as late as 2006, when the Jeep Wrangler (the last new product introduced by American Motors before the Chrysler deal) was still using the AMC Straight-6 engine in some models, as well as the recessed "paddle" door handles that were used since the 1968 model year by American Motors. Both ...
Before the Hornet, the Rambler American was assembled in South Africa first by National Motor Assemblers Limited (NMA) in Durban and in 1968 at the Datsun assembly plant Rosslyn Motor Assemblers. In 1969 Rambler production was moved to the former Chrysler plant, Motor Assemblies Limited (MA) in Durban which had come under the control of Toyota ...
Marlin nameplate. As American prosperity increased in the early 1960s, the U.S. automobile market expanded. Whereas American Motors' profitable marketing strategy under George W. Romney had concentrated on compact, economical cars, Romney's successor as CEO, Roy Abernethy, sought to compete with the "Big Three" automobile manufacturers (General Motors, Ford, and Chrysler) by expanding AMC's ...