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Betteridge's law of headlines is an adage that states: "Any headline that ends in a question mark can be answered by the word no."It is named after Ian Betteridge, a British technology journalist who wrote about it in 2009, although the principle is much older.
The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.
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When writing a document for business and academic purposes, BLUF helps in writing the message and argumentation because it features prominently a main "what" and "so what". Stating the key judgment and significance up front sets up the argument, ensures the message is clear, and highlights why the reader should care about the document.
News style, journalistic style, or news-writing style is the prose style used for news reporting in media, such as newspapers, radio and television. News writing attempts to answer all the basic questions about any particular event—who, what, when, where, and why (the Five Ws ) and also often how—at the opening of the article .
Due to the material being pre-packaged, press releases save journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand. [ 2 ] Although using a press release can save a news outlet time and money, it constrains the format and style of its content.
Most standard news leads include brief answers to the questions of who, what, why, when, where, and how the key event in the story took place. In newspaper writing, the first paragraph that summarizes or introduces the story is also called the "blurb paragraph", "teaser text" or, in the United Kingdom, the "standfirst".
Steering the Craft: Exercises and Discussions on Story Writing for the Lone Mariner and the Mutinous Crew is a 1998 nonfiction book by Ursula K. Le Guin.Developed from a writers' workshop led by Le Guin, the book contains self-guided exercises and discussions focused on the craft of narrative prose.
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