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Window displays can communicate style, content, and price. Window displays are often used by stores to entice customers into the store. Store visual merchandisers will dress the window in current season trends - often including fully dressed mannequins as well as accessories on plinths or hanging from special display equipment.
Mannequins in a clothing shop in Canada A mannequin in North India. A mannequin (sometimes spelled as manikin and also called a dummy, lay figure, or dress form) is a doll, often articulated, used by artists, tailors, dressmakers, window dressers and others, especially to display or fit clothing and show off different fabrics and textiles.
Dress forms of 1893. A dress form is a three-dimensional model of the human torso used for fitting clothing that is being designed or sewed.When making a piece of clothing, it can be put on the dress form so that one can see the fit and drape of the garment as it would appear on a body and make adjustments or alterations.
Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.
The jacket was based on the British Army 'Battle Dress' jacket of the same era. The cardigan is a knitted jacket or button-front sweater created to keep British soldiers warm in Russian winters. It is named for James Brudenell, 7th Earl of Cardigan , who led the Charge of the Light Brigade in the Crimean War (1854).
In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
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