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Reputation is the primary stuff of perceived quality. Its power comes from an unstated analogy: that the quality of products today is similar to the quality of products of yesterday, or the quality of goods in a new product line is similar to the quality of a company's established products. [4]
The ISO 9000 family is a set of international standards for quality management systems.It was developed in March 1987 by International Organization for Standardization.The goal of it is help organizations ensure that they meet customer and other stakeholder needs within the statutory and regulatory requirements related to a product or service. [1]
The plan–do–check–act cycle is an example of a continual improvement process. The PDCA (plan, do, check, act) or (plan, do, check, adjust) cycle supports continuous improvement and kaizen. It provides a process for improvement which can be used since the early design (planning) stage of any process, system, product or service.
This feature is very important for products that have expensive maintenance. Serviceability is defined by speed, courtesy, competence and ease of repair." [9] Customers want products that are quickly and easily serviceable. [11] Perceived quality, which may be affected by the high price or the good aesthetics of a product.
Taguchi realized that the best opportunity to eliminate variation of the final product quality is during the design of a product and its manufacturing process. Consequently, he developed a strategy for quality engineering that can be used in both contexts. The process has three stages: System design; Parameter (measure) design; Tolerance design
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Service quality (SQ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. [1] This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm.
Quality is a perceptual, conditional, and somewhat subjective attribute and may be understood differently by different people. [1] [2] Consumers may focus on the specification quality of a product/service, or how it compares to competitors in the marketplace.