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Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in 1992, which led to riots [3] and the death of at least five people. [ 4 ] A similar promotion ran in Poland in 1995, known as Numeromania , although it did not cause as much controversy.
Between 1985 and 1989, Pepsi-Cola Distributors of the Philippines, Inc., a group identified with Filipino businessmen Ernest Escaler and Eduardo Cojuangco Jr., took over the Philippine franchise. Pepsi-Cola Products Philippines, Inc. (PCPPI) was established in 1989 as Premier Beverages by Luis Lorenzo, Sr. to acquire the bottling and ...
Pepsi Fire: a limited edition, cinnamon-flavored variety that is sold in Guam, Saipan, Thailand, Mexico, Malaysia, Singapore, the Philippines, and Vietnam. It is also a Pepsi Ice twin version. Pepsi Green: a bright-green variety introduced in Thailand on January 15, 2009. [45] Pepsi Creaming Soda : A strong cream and vanilla light pepsi tasting ...
Pepsi ⓘ is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".
Price hikes lifted PepsiCo's profits in the third quarter, but the company says those increases are likely to moderate in the coming year. Pepsi raised prices 11% in the July-September period, the ...
For the three months ended Dec. 30, PepsiCo earned $1.3 billion, or 94 cents per share. PepsiCo profit gets a bump as charges fade, but sales slip after repeated price hikes Skip to main content
PepsiCo, Inc. is an American ... the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 ...
PepsiCo has already raised prices of its sodas and snacks in recent weeks, echoing the strategy of broader packaged foods industry as rising raw material prices pinch profit margins.