Search results
Results from the WOW.Com Content Network
Creative Brief, german. A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team member) and approved by the creative team of designers, writers, and project ...
Second, they prepare the creative brief. The creative brief is the tool that the creative department uses to conceptualize ads. Another main purpose of the brief is to define the proper positioning of a brand. Third, they are involved in creative development. During creative conceptualization, it is the account planner's duty to represent the ...
The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [ 8 ] The purpose of the campaign is to position Mastercard as a friendly credit card company with a sense of humor, as well as responding to the public's worry that everything is being commodified and that people are ...
This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...
CANNES, FRANCE - Cannes Lions, the enormous advertising and marketing festival, has manufactured a spectacular adult playhouse stretching for a sweat-inducing length of Boulevard de la Croisette.
The Hoyle brand became so popular that the B&B group eventually printed all cards under the Hoyle name. All Hoyle brand playing cards (including the "Shell Back", Maverick, and Delta series cards) were acquired from B&B in a 2001 trade deal by the United States Playing Card Company .
Following a wild conference championship game weekend, Dan Wetzel, Ross Dellenger and SI's Pat Forde hop on to discuss the outcome of the final College Football Playoff rankings.
The tissue meeting was the brainchild of Jay Chiat, founder of the Chiat Day advertising agency in New York City. Chiat Day was the agency responsible for the advertisement "1984" for Apple Computer that introduced the Macintosh computer. [1] The tissue meeting concept was taken across the Atlantic in the early nineties by London agency HHCL [2]