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Click fraud is a type of fraud that occurs on the Internet in pay per click (PPC) online advertising.In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads.
They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). [2] In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense.
YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
Paid to click (PTC) is an online business model that draws online traffic from people aiming to earn money from home. PTC websites act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the viewer when they view the advertisement.
Another type of lottery scam is a scam email or web page where the recipient had won a sum of money in the lottery. The recipient is instructed to contact an agent very quickly but the scammers are just using a third party company, person, email or names to hide their true identity, in some cases offering extra prizes (such as a 7 Day/6 Night Bahamas Cruise Vacation, if the user rings within 4 ...
A click farm is a form of click fraud where a large group of low-paid workers are hired to click on links or buttons for the click fraudster (click farm master or click farmer). The workers click the links, surf the target website for a period of time, and possibly sign up for newsletters prior to clicking another link.
Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
For scams conducted via written communication, baiters may answer scam emails using throwaway email accounts, pretending to be receptive to scammers' offers. [4]Popular methods of accomplishing the first objective are to ask scammers to fill out lengthy questionnaires; [5] to bait scammers into taking long trips; to encourage the use of poorly made props or inappropriate English-language ...