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Paul Iams, an animal nutritionist who graduated from the Ohio State University in 1937, founded the Iams Company in 1946 in a small feed mill near Dayton, Ohio. [5] In 1950, he developed the world's first animal-based protein dry dog food and called it Iams 999. [1] [6] In 1969, Paul Iams wanted to differentiate the new formula from other Iams ...
Iams graduated from the Ohio State University in 1937, and sold dog food during the Great Depression. He learned that not even severe economic hardship would stop owners from buying food to feed their pets. This was a revelation to Iams, as most owners fed their pets leftovers or their own concoctions.
To raise awareness of Iams' product, Mathile spent weekends at dog shows, handing out samples that his children helped him package in their basement. In 1975, after shortages of ingredients almost drove the company under, Mathile purchased a 50%-ownership interest in the company from founder and owner Paul Iams for $100,000. [ 7 ]
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The dog food recommendation should be based on nutrient suitability instead of dog's preferences. Pet owners should consider their dog's breed, size, age, and health condition and choose food that is appropriate for their dog's nutritional needs. [5] In the United States alone, the dog food market was expected to reach $23.3 billion by 2022. [6]
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