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A letter board or letter sign, also known as marquee, is a customizable form of signage that employs individually movable letters of the alphabet.They are used by, e.g., movie theaters to list the current roster of films, churches to display the titles of sermons, and other buildings, people, and institutions whose signs are required to change on a regular basis.
A marquee outside The Anthem advertises a sold-out Bon Iver concert. The current usage of the modern English word marquee, that in US English refers specifically to a canopy projecting over the main entrance of a theater, which displays details of the entertainment or performers, was documented in the academic journal American Speech in 1926: "Marquee, the front door or main entrance of the ...
By the 1950s, Artkraft Strauss had dominated the outdoor advertising market in Times Square, and was known worldwide. Artkraft Strauss maintained its singular presence in Times Square after neon had been eclipsed by electronic technologies, a process that began in the 1980s, and was thus involved in the area’s rebirth after years of ...
One of the most famous outdoor displays is the simulated ticker scrolling marquee called "The Zipper" located at One Times Square in New York City. Ticker tapes then and now contain generally the same information. The ticker symbol is a unique set of characters used to identify the company. The shares traded is the volume for the trade being ...
The 135-foot (41 m) tall marquee features a 100-foot (30 m) high, 50-foot (15 m) wide, concave, double-faced LED message center with a first-of-its-kind “moving eraser.” Conceived by Steve Wynn, the massive eraser glides up and down over the LED message center, appearing to change the graphics as it goes. The eraser weighs 62,000 pounds ...
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